Thanks to the black magic of data-based marketing, my social media feeds are plump with ads for “eco-friendly” products. Apparently, the data-deities have determined that I need to try Tru Earth Eco-strips laundry detergent. Who am I to resist this calling?

I finally broke down and bought a 32-pack. NOT because Facebook told me to, but to see if this eco-friendly laundry option lived up to expectations.

Disclosure: This article contains affiliate links which means, at no cost to you, Emeraldology earns a commission for sales generated by clicks from this review. At Emeraldology, we independently and impartially review products for their performance and environmental impact, and only recommend products that we would buy for ourselves and closest friends and family.

Do Tru Earth strips work?

The short answer is yes. A 32-pack of Tru Earth strips cost $19.95 USD with free shipping and arrived at my house exactly two weeks after online purchase. As advertised, the packaging is minimal — just a recyclable cardboard envelop with a packaging label. Much easier to handle than a giant jug of laundry detergent.

As usual, I had a full hamper of dirty clothes complete with a muddy pair of khaki pants. In compliance with the directions, I put one strip into the washer, loaded clothes on top and let ‘er rip. (The package suggests using two strips for heavily soiled laundry or half a strip for small loads. But I like to live dangerously, so I used one.)

To be honest, I really doubted a 2″ x 4″ strip that weighs under 3 grams would get the job done. So I was pleasantly surprised to find a fresh smelling, clean load of laundry in my washer. Better still, my khakis were mud-free and ready to fight another day. The “Fresh Linen” scent even passed my wife’s smell test.

Who knew laundry could be so exciting?

Is Tru Earth eco-friendly?

Tru Earth vs liquid detergent
32 loads of Tru Earth strips versus 100 loads of detergent. The Tru Earth package is .8″ thick while the detergent bottle is 6″ thick.

Tru Earth is based in British Columbia, and gets its eco-friendly stamp largely for its efficient packaging. The brand claims that 400 loads-worth of strips take the same space as a 100-load jug of detergent. A 3-gram strip weighs 94% less than the 40 grams of detergent needed for a single load. With regard to the environment, Tru Earth’s efficiency translates into less plastic and less carbon emissions from transport.

According to Tru Earth, if everyone switched from detergent to Eco-Strips, we would:

  • Eliminate one billion plastic jugs and save 700 million from landfills.
  • Reduce trucking emissions equivalent to taking 27 million cars per day, or planting nine million trees.

I don’t know how they reached these numbers or whether they are accurate. However, there’s no question Tru Earth strips are much more efficient to package and transport than jugs of liquid detergent.

Try Tru Earth laundry strips for just $15.75 in the Emeraldology Shop!


In terms of ingredients, Tru Earth claims to be vegan but I haven’t found a meaningful cruelty-free certification to back it up. However, its parent company, Dizolve, made the following statement:

“Dizolve laundry detergent is a vegan product: no animal-derived ingredients are used in it, and no testing on animals has been conducted by us or our ingredient suppliers. We voluntarily publish our ingredients list and MSDS as part of our commitments to transparency and sustainability.”

Dizolve distributes to Australia, Canada (under the brands Tru Earth and DSolve), the Middle East, Russia and Ukraine.

Tru Earth strips are paraben-free, phosphate-free, dye-free, chlorine bleach free, certified hypoallergenic (by an “independent dermatologist”) and readily biodegradable in accordance with OECD 310D.

The full ingredients list, along with a Material Safety Data Sheet, can be found here. Many of the ingredients are listed as plant-based or plant-derived.

The bottom line

I think Dizolve and Tru Earth are on to something here. In fact, months after publishing this review we partnered with True Earth to sell Fresh Linen and Fragrance Free laundry strips for $15.75 right on Emeraldology! By shipping only to American customers, we’re able to avoid international shipping fees and keep our price very low.

We stand behind these products 100% for their performance and Earth-friendliness, and you better believe I still wash my own clothes with them! (I’m a Fresh Linen guy, myself.)

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Since writing this review, several people have left comments about having troubles ordering through Tru Earth. In fact, we experienced the same issue with a wholesale order we made! We reached out to Tru Earth’s customer service and in an email, CEO Brad Liski explained that this past holiday season was Tru Earth’s first and the young company had trouble handling the influx of orders. Several orders (including ours) were lost or “stuck” in the Canadian Post system; those customers received a notice that their order had shipped even though it hadn’t.

Despite the company’s past shipping struggles, we still believe in this product and its potential to reduce plastic waste and shipping emissions. In fact, we believe we can make buying these products easier and cheaper for US customers by selling them on Emeraldology. Please visit our store to place an order!